The opportunities for being online are countless. The online presence will allow the business to find a great number of customers, as well as allow the business to sell their products or services directly from the website. It does not end there, customers are able to find the business based on their location. In addition to this, the business owner can learn what their potential customers’ needs and wants are, as well as what they love. With the use of analytics, the business can power their online sales.