Building your web presence, the most obvious way to go digital is website. Today websites can help with research, watch videos, even track deliveries. How websites work: rent a space on a server. Server address-IP address. The domain name, how people will find you online. Serves hosts you site and domain name helps people find it. Homepage is a shop window, menu should include contact details, ‘about’ section where the business is explained. Website must be clear and easy to navigate.