Local advertising can help find customers that are close to where the company does business. There are many options for running local ads, such as search engines, social networks, directories or review sites.
The first thing to do when appearing on a mobile search is that the site has to look good on mobile devices and includes contact information. Features that only mobile devices tend to have are for example use of GPS, which will show the customer where they are and direct them where they would like to go. Also if the business has an app it can also use the GPS functionality to send messages like sales alerts.