SEO – search engine optimisation. Helps search engines understand what the business has to offer. Organic results are unpaid results. A search engine’s goal is to find what potential customer is looking for.
Tips how to stay up to date with search: learn how search engines work, keep an eye on changes and monitor how they effect your website, find inspirations from other websites, talk to your customers
Things that should be considered when choosing keywords for the SEO plan: frequency or number of times the word is searched for, look for keywords that have a little less competition, relevance key would closely match what you have to offer. To measure the success of the SEO goals track the performance.