Elements that can tell the search engine what a website is about: meta tacks and titles, headings and page copy. Meta descriptions should reinforce the tile by using a keyword or title. Also great heading should indicate what website is about
When writing content make sure to use the headings in the page copy but do not repeat because search engines might see it as spam.
Improving visibility. Content marketing. To create good content it is important to understand who the potential customers are and what they are looking for and how business can provide it. Social media is a great way to reach a bigger audience, it helps people discover the content and encourages them to interact with the company.
It is crucial to keep three things in mind when starting promoting a website internationally: language, localisation and country targeting.