It is important to set goals for the company’s display advertising and who its target audience is. Shaping people’s opinion about the business and making sure that they remember who they are in the future when they want what the business is selling.
Re-targeting allows the business to show adverts to people after they visited the website or have shown their interest. This will help the business to get customers who visited their website but did not subscribe, to potentially come back and become subscribers.
Display advertising networks work like a middle man connecting business that wants to advertise with websites with ad space to sell. They handle both the buying and selling of display ads, linking business to websites that want to sell advertising space. The bidding system is introduced and the business that bids the most gets to be shown on the ad space on the preferred website. Networks collect money from businesses and pay the websites that show the ads. Advertising network collects and shares data with businesses. They can tell how many times the ads are shown, how many times they clicked on, how much they cost you and where they have been showing up.