When incorporating videos into a digital strategy, publishing how-to videos on the business website can provide value to customers. Using video as part of the company’s online presence can help to create a channel to engage with customers. For a small business, creating videos to showcase their business product requires only creativity, planning and any budget. Using videos in email marketing and social media is an effective way to engage and grow your audience. By advertising on other people’s videos, a business can take advantage of the video for its product/services without actually making a video. When a business is looking at its video analytics and discovers people are only watching the first few seconds of their video, the business should consider updating its preview images, video titles or descriptions