Adding reviews to the product pages can bring products to life for the customer. Knowing how other customers feel about a product can inspire others to buy it and instil a feeling of trust.
With e-commerce, the main costs are associated with the website, shipping and online payments. The business will also pay for its domain name, but all together these costs are typically less expensive than operating a physical shop where the business can sell the same products or services.
An e-commerce system allows customers to create accounts and manage their personal, billing and shipping information. Businesses can integrate multiple payment options, and even customise the checkout process. This can help improve the customer’s online shopping experience, as well as help a business manage stock.
A third party payment processor, such as PayPal, allows the company to accept online payments without a merchant account of their own. This means the company can focus on its business whilst someone else takes care of electronic transactions, as well as making the checkout process easier for customers.