Quantitative data is anything that can be numerically measured. For example, the number of people visiting a website, or the number of sales an online store makes in a month.
The data cycle helps the business make the most of their collected data. They can use it to help prepare, action and inform the business decisions online. The four main stages of the cycle are: Plan, Do, Check and Act.
Insights are critical to determine actions and help the business to focus on what is important to its goals. An actionable insight takes this analysis one step further and determines what to do next so that the business can successfully improve and refine what they’re doing.
Spreadsheets store data that can be arranged in many different ways. They have multiple inbuilt functions such as formulas, which the business can use to make a variety of calculations in order to better understand the mass of inputted data.