Tools such as Google or Bing’s keyword planner will give a business insight into what terms are used for search ads in that region and in what volume. This will give a business a good indication of whether or not there is a good appetite for their product in that market.
When a business is translating its own content it allows less room for mistakes. Some languages have different ways of phrasing things and alternative words, so trying to translate existing content will not necessarily work. It’s best to start fresh for new markets. Having a native speaker help will remove any potential errors in the copy for a business website and makes it aware of any cultural differences in the new market.
Search advertising gives businesses the opportunity to present themselves in front of new users who are using search engines to find a product, service or answer a question. The other options all involve a need for prior interest or a customer base to target.
Before jumping into a new market a business should fully research and identify any potential barriers to its conducting business. This will help to gauge if the business is able to meet the needs of this new market while continuing to deliver great customer service.
Different countries will have different preferred payment methods, so a business will need to research these new markets. However, worldwide payment systems such as PayPal and Worldpay are a great solution for both the business and the customer.
Having an understanding of the legal and tax considerations in the new market is imperative to running a business there, ensuring no laws are broken. In addition, delivering products across borders may involve extra costs, such as taxes, that a business will need to factor into your pricing model.