Web analytics can show a business at which point of the customer journey users are abandoning their site, signalling that there may be a problem with that specific page or feature. Analysing this data can then give business actionable insights.
Product merchandising is all about how a business displays specific products to stimulate interest and entice customers to make a purchase.
Once a visitor has visited a site, a small piece of data called a ‘cookie’ is added to the user’s web browser. This means business adverts can then be displayed to them when they visit certain websites within the retargeting network.