It is important to set goals for the company’s display advertising and who its target audience is. Shaping people’s opinion about the business and making sure that they remember who they are in the future when they want what the business is selling. Re-targeting allows the business to show adverts to people after they visited …
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Advertise on other website
Display advertising gives business the chance to pay for their ads when the right kind of person is on the right kind of page. The business has to think about what else the targeted audience is interested in and what websites they might want to visit and then use those spaces for the company’s ads. …
Connect through email
Email marketing can be used to tell customers about products and promotions, as well as send out discounts and special offers. Email marketing services can automatically personalise emails by including the customer’s name, but they are not smart enough to write the whole email for the business. By using analytics it is possible to find …
Get started with content marketing
Content marketing is based on the creation and sharing of online material like videos, blogs and social media posts. It’s designed to generate interest in a company’s product or services by capturing people’s attention, it can also help to increase sales by directing traffic to the company’s website, boost awareness of the brand and build …
Make mobile work for you
Mobile advertising can help the business to get more phone calls and enquiries or drive more people to the business. It helps the company to connect with people on their mobile. If the company uses shorter keywords, then mobile users can find them easier. The company’s mobile website should be mobile friendly. The browising speed …
Discover the possibilities of mobile
When setting up a business online, it is important for the website to work well on mobiles and be mobile friendly. Responsive design adapts the website to the size of the device screen. Performance and usability are crucial. All these can bring the business more site visitors and bring more revenue. More business invest in …
Deep dive into social media
Social media can be a platform that allows the business to talk to its customers directly. Also helps to build trust with customers. Provides the opportunity for the customers and fans to promote the business/ products. It is important to find out which platforms the potential customers are using most. The business has to make …
Get noticed with social media
Social media can be a platform that allows the business to talk to its customers directly. Also helps to build trust with customers. Provides the opportunity for the customers and fans to promote the business/ products. It is important to find out which platforms the potential customers are using most. The business has to make …
Help people nearby find you online
Local advertising can help find customers that are close to where the company does business. There are many options for running local ads, such as search engines, social networks, directories or review sites. The first thing to do when appearing on a mobile search is that the site has to look good on mobile devices …
Get noticed locally
Business has to ensure that the location details on their website include the address and interactive map, as well as phone number and working hours. It is important to take advantage of the major search engines local business listings and create profiles on business directory websites, review sites etc.