It is important to set goals for the company’s display advertising and who its target audience is. Shaping people’s opinion about the business and making sure that they remember who they are in the future when they want what the business is selling.

Re-targeting allows the business to show adverts to people after they visited the website or have shown their interest. This will help the business to get customers who visited their website but did not subscribe, to potentially come back and become subscribers. 

Display advertising networks work like a middle man connecting business that wants to advertise with websites with ad space to sell. They handle both the buying and selling of display ads, linking business to websites that want to sell advertising space. The bidding system is introduced and the business that bids the most gets to be shown on the ad space on the preferred website. Networks collect money from businesses and pay the websites that show the ads. Advertising network collects and shares data with businesses. They can tell how many times the ads are shown, how many times they clicked on, how much they cost you and where they have been showing up.

Display advertising gives business the chance to pay for their ads when the right kind of person is on the right kind of page. The business has to think about what else the targeted audience is interested in and what websites they might want to visit and then use those spaces for the company’s ads. Search engine marketing advertisers use this insight to reach potential customers as they are actively looking for something.  

Display advertising can show up on any websites that are offering advertising space and it means that the business can tap into many additional websites beyond search engines. 

Email marketing can be used to tell customers about products and promotions, as well as send out discounts and special offers. 

Email marketing services can automatically personalise emails by including the customer’s name, but they are not smart enough to write the whole email for the business. 

By using analytics it is possible to find out what are the open rates and click-through rates within the email marketing campaigns.

Content marketing is based on the creation and sharing of online material like videos, blogs and social media posts. It’s designed to generate interest in a company’s product or services by capturing people’s attention, it can also help to increase sales by directing traffic to the company’s website, boost awareness of the brand and build trust and recognition of the business. Great content campaigns are based on understanding who they are writing for. The more the business knows about their audience and share their passions the easier it will be to engage with them on emotional level. Key points to focus on are: focus on answering the needs of the audience, create content they will find valuable and keep them engaged so they will visit the company’s site in the future for more content. 

Audience segmentation will help with identifying groups most interested in the product or service. Understanding the habits and preferences of an audience can help to target content directly to that specific group of people. 

Once the company has chosen which channels to use to promote its content, the next step is to create a content calendar. A content calendar is a detailed timeline that organised your content marketing activity. 

Mobile advertising can help the business to get more phone calls and enquiries or drive more people to the business. It helps the company to connect with people on their mobile. If the company uses shorter keywords, then mobile users can find them easier. 

The company’s mobile website should be mobile friendly. The browising speed must be fast and ensure that the website works as it should on all types of mobiles. The site should be easy to use with large buttons easy to press and see.

Display ads can help the business achieve finding new customers or building a brand name. It’s all about capturing customers attention. The business should include their mobile app on the display ads. 

Mobile social media advertising determines which social media site the company wants to use. It is crucial to take advantage of audience targeting features, create ads with mobile in mind and the message has to be optimised.

When setting up a business online, it is important for the website to work well on mobiles and be mobile friendly. Responsive design adapts the website to the size of the device screen. Performance and usability are crucial. All these can bring the business more site visitors and bring more revenue.

More business invest in mobile apps. They can benefit the company by using push notifications, loyalty programs, simplified checkout. The business has to consider its goals when designing the app. The mobile app can complement the company’s website.

Social media can be a platform that allows the business to talk to its customers directly. Also helps to build trust with customers. Provides the opportunity for the customers and fans to promote the business/ products. It is important to find out which platforms the potential customers are using most. 

The business has to make sure to add the business name, description of who they are and what they do, as well as the address, email and phone number. 

Social media can be a platform that allows the business to talk to its customers directly. Also helps to build trust with customers. Provides the opportunity for the customers and fans to promote the business/ products. It is important to find out which platforms the potential customers are using most. 

The business has to make sure to add the business name, description of who they are and what they do, as well as the address, email and phone number. 

Local advertising can help find customers that are close to where the company does business. There are many options for running local ads, such as search engines, social networks, directories or review sites. 

The first thing to do when appearing on a mobile search is that the site has to look good on mobile devices and includes contact information. Features that only mobile devices tend to have are for example use of GPS, which will show the customer where they are and direct them where they would like to go. Also if the business has an app it can also use the GPS functionality to send messages like sales alerts. 

Business has to ensure that the location details on their website include the address and interactive map, as well as phone number and working hours.

It is important to take advantage of the major search engines local business listings and create profiles on business directory websites, review sites etc.