Category archives: Google Garage
Expand internationally
Tools such as Google or Bing’s keyword planner will give a business insight into what terms are used for search ads in that region and in what volume. This will give a business a good indication of whether or not there is a good appetite for their product in that market. When a business is …
Sell more online
Web analytics can show a business at which point of the customer journey users are abandoning their site, signalling that there may be a problem with that specific page or feature. Analysing this data can then give business actionable insights. Product merchandising is all about how a business displays specific products to stimulate interest and …
Build your online shop
Adding reviews to the product pages can bring products to life for the customer. Knowing how other customers feel about a product can inspire others to buy it and instil a feeling of trust. With e-commerce, the main costs are associated with the website, shipping and online payments. The business will also pay for its …
Turn data into insights
Quantitative data is anything that can be numerically measured. For example, the number of people visiting a website, or the number of sales an online store makes in a month. The data cycle helps the business make the most of their collected data. They can use it to help prepare, action and inform the business …
Find success with analytics
Most web analytics tools can tell the business, the location of the web users, type of device they’re using and pages visited. If an ad is not performing well, one effective tactic is to tweak the ad’s copy and analyse the results. Acquisition section of Google Analytics can tell the business whether visitors have found …
Get started with analytics
Website analytics can tell the business what time of day its website gets the most traffic. Analytics can give the business immediate valuable information about its previous and current customers. If the key business goal is to get people to book rooms at their guesthouse, the data they are most likely to be interested in …
Make the most of video
When incorporating videos into a digital strategy, publishing how-to videos on the business website can provide value to customers. Using video as part of the company’s online presence can help to create a channel to engage with customers. For a small business, creating videos to showcase their business product requires only creativity, planning and any …
Get started with search
The search engines’ goal is to create the most relevant list of results possible, to enable potential customers to find what they are looking for. The results page includes links to websites, but they might also see local business listings, items for sale, advertisements, images, maps, videos. The business has to make sure that its …
Your first steps in online success
By going digital, businesses can change visitors into customers. It is important for the business to plan what they would like to achieve and then prioritise. Therefore, the brand has to decide whether they would like to be found – Google My Business is a good option. However, if their content and publicity is their …