Search engine marketing (SEM), advertise only pays when someone clicks on their ad, it is called pay per click advertising. SEM targets people actively looking for products and services. Search engine marketing is based on an auction system. Search engines limit the numbers of slots adverts can appear in on an individual page. Advertisers then …
Category archives: Google Garage
Be noticed with search ads
Elements that can tell the search engine what a website is about: meta tacks and titles, headings and page copy. Meta descriptions should reinforce the tile by using a keyword or title. Also great heading should indicate what website is about When writing content make sure to use the headings in the page copy but …
Make search work for you
SEO – search engine optimisation. Helps search engines understand what the business has to offer. Organic results are unpaid results. A search engine’s goal is to find what potential customer is looking for. Tips how to stay up to date with search: learn how search engines work, keep an eye on changes and monitor how …
Get discovered with search
When adding a business to search engines: use descriptive, unique titles for each page on your site. It is important to remember to include important words and phrases that can help understand search engines what the business pages are all about. Organic/ unpaid search comes down to the quality of the company’s website. Search engine …
Plan your online business strategy
To understand online user behaviour, you need to establish what the touch points are and where they take place, to identify them try mapping the journey customer takes, to find impress them at every stage. When defining the unique selling point ask yourself 4 key questions: who is my target audience? Who are my competitors? …
Build your web presence
Building your web presence, the most obvious way to go digital is website. Today websites can help with research, watch videos, even track deliveries. How websites work: rent a space on a server. Server address-IP address. The domain name, how people will find you online. Serves hosts you site and domain name helps people find …
The online opportunity
The opportunities for being online are countless. The online presence will allow the business to find a great number of customers, as well as allow the business to sell their products or services directly from the website. It does not end there, customers are able to find the business based on their location. In addition …
My first post
The Generation Digital module has been an enjoyable experience. The latest assignment has taught me the differences in technologies and how those technologies affect the society and the environment. The next assignment is to complete the Google Digital Garage. I must admit it is a great source of knowledge and I find it extremely useful. …
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